WELCOME TO
WHY DO HORSES
Equine Behaviour Services in Berkshire, UK
Ethical Horsemanship. Stronger Partnerships. Real Understanding.
You care deeply about your horse.
You want more than obedience.
You want connection.
You want to understand what your horse is telling you — and feel understood in return.
But sometimes it’s hard.
Training feels inconsistent.
Motivation dips.
Outside voices suggest you need to “be firmer” or “be the boss.”
And that doesn’t sit comfortably with you.
You’re not looking for dominance. You’re looking for partnership.
You’re in the right place.
A Different Way Forward
At Why Do Horses, I help thoughtful horse caregivers build calm, willing, responsive partnerships using ethical, evidence-based training.
No force.
No fear.
No shortcuts that cost you the relationship later.
Instead, we focus on:
Clear two-way communication
Enrichment that supports emotional wellbeing
Training that builds confidence
Trust developed through consistent, positive experience
Cooperative care that protects both horse and human
Client-centred, horse-focused
Evidence-based, ethical training
Relationship building , cooperative care
The CENTRIC Approach
My work is guided by the CENTRIC Framework — seven practical pillars that place the
horse–human relationship at the centre of everything:
This isn’t about adding more “techniques” to your toolbox.
It’s about creating alignment between how you train, how you manage, and how you live alongside your horse.
How We Can Work Together
Whether you’re:
Feeling stuck in your training
Navigating tension in your relationship
Managing over-arousal or stress
Wanting to deepen your understanding of behaviour
Or simply ready to do things differently
There are supportive, structured ways to help you move forward.
You don’t have to figure it out alone.
Ready to strengthen your partnership?
Explore training options, online learning or start by joining the community.
Your horse doesn’t need you to be the boss.
They need you to be consistent, clear and kind.
And that’s something we can build together.
What can you discover at Why Do Horses?
Workshops
Want to enhance the lives of horses?
There're ideas for all horse-lovers!
The Happy Horse Workshop is a travelling workshop, so we come to you. Whether you're a small group of friends or a large Equestrian Centre with a host of keen clients, provided you've got the basic requirements, we'll bring along the complete workshop tool-kit.
Behaviour & Training Support
I offer private sessions with a training plan tailored to your needs. Whether you're looking to work through a problem behaviour or simply get the foundations right, there's something for you.
If you'd like to explore what our support service can do for you, drop us a message and we'll be in touch asap.
Courses
The Enrichment Essentials course is here!
Providing an introduction to why behavioural wellbeing truly is the missing link in horse care, this course is fully online and you can study at your own pace. With 12 lessons across 3 modules, the course incorporates videos, texts and quizzes, with a completion certificate at the end.
The Story of Why Do Horses
The business was started in 2014, but back then it wasn't called Why Do Horses. Passionate about bringing science-based information to the everyday equestrian, I began writing magazine articles and applying research in practical coaching sessions.
When writing an article, I would always begin with the question 'why do horses...?' I felt that focusing on answering the 'why' question was really about advocating for the horse's needs. Understanding why horses have a need to do particular things also helps us understand the 'what' and the 'how' of horse behaviour too.
Thinking about 'why do horses' became so central to the business identity that I decided to adopt it as a name, in part to keep the focus on that as a core value.
Why Do Horses became incorporated in 2024 and is now a family-run business, operating in Berkshire and surrounding counties. You can find out more about us, our background and our ethos on the 'About' page.
What do clients say?
Amy D
We had an intro session on clicker training with Louise, it was fabulous, very informative. After reading up about clicker training and getting a bit confused with all the different approaches, Louise made it very clear and explained it all thoroughly.
Eiddwen S
I contacted Why Do Horses for help with issues I was having travelling my horse. During our sessions I found myself wanting to learn more about equine behaviour and body language and I have realised I was missing a lot of knowledge. Why Do Horses have changed my entire outlook on horse training and behaviour, this is something for which I will be forever grateful!
